No one likes to receive a spam phone call or email - and the same is true with text. With the power and speed of real-time communication and text messaging comes some responsibility. Here’s what to consider before you hit send. With that in mind, we put together this guide to help you assess whether the messages you’re sending are helpful and valuable or whether you’re at risk of being a spammer. You may come off as tone-deaf, out-of-touch, or opportunistic. Spam is never warranted, but in times when people are focused on big issues, sending nagging, irrelevant, or excessive messages isn’t just ineffective - it could damage your reputation. You may feel pressure in these stressful times to do whatever you can to get your contacts’ attention - even reach out too often or send messages out too broadly –but resist this temptation. Now more than ever, it’s important to make your communication meaningful.
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